Program Description

Absolutely! Here are some additional details for each session along with suggested homework and resources to help you get the most out of each meeting:

Week 1:

Meeting 1 - 90 minutes

During this session, you will assess your social enterprise, define your vision and values, and create a growth strategy.

Homework:

Create a SWOT analysis to identify your social enterprise's strengths, weaknesses, opportunities, and threats.

Develop a mission statement that clearly articulates your organization's purpose and values.

Create a one-page business plan that outlines your growth strategy.

Resources:

"SWOT Analysis: Definition and Examples" by The Balance Small Business

"How to Write a Mission Statement in 6 Steps" by HubSpot

"One-Page Business Plan Templates for Entrepreneurs" by The Balance Small Business

Week 2:

Meeting 2 - 90 minutes

During this session, you will learn about processes and systems that can help streamline your operations, define your products and services, and develop a marketing plan.

Homework:

Identify the key processes in your social enterprise and document them.

Choose a project management tool or software that can help you stay organized and manage tasks efficiently.

Define your products and services, including pricing and delivery methods.

Resources:

"10 Tools to Help You Streamline Your Business Processes" by Entrepreneur

"Top 10 Project Management Tools for Small Business" by Capterra

"How to Define Your Product or Service" by The Balance Small Business

Week 3:

Meeting 3 - 90 minutes

In this session, you will learn about outbound and inbound marketing and how to sell your products and services effectively.

Homework:

Conduct market research to identify your target audience and develop buyer personas.

Create a content marketing plan that includes blog posts, social media, and email marketing.

Develop a sales strategy, including a sales funnel and lead nurturing plan.

Resources:

"How to Conduct Market Research" by The Balance Small Business

"How to Create a Content Marketing Plan" by HubSpot

"Sales Strategy: The Ultimate Guide to Sales Funnel" by SalesHacker

Week 4:

Meeting 4 - 90 minutes

During this session, you will learn about actively selling your vision, integrity, and values, building partnerships, and setting goals.

Homework:

Identify potential partners and develop a plan for building relationships with them.

Write a personal mission statement that aligns with your social enterprise's values.

Set specific, measurable goals for your social enterprise and develop an action plan to achieve them.

Resources:

"The Importance of Partnership in Business" by Forbes

"How to Write a Personal Mission Statement" by LiveCareer

"SMART Goals: Definition and Examples" by The Balance Small Business